Author: Anthea Armar
Date Published: 16 June 2022
Topics: Decision Making, Critical Thinking, Leadership, Anxiety, Confidence, Fear
Estimated Read Time: 9 minutes 11 seconds
How often do you regret the decisions you’ve made? Daily? Weekly? Monthly? Considering you make potentially thousands of decisions on a daily basis, that’s a lot of regret to harbour.
Every decision you make may cause a short, middle, or long-term impact on your life. Some decisions may be critical and may have long-term impact e.g. getting married, starting a business, emigrating to another country.
Whereas some decisions are trivial, and their impact may not be felt much, for instance, choosing coffee or hot chocolate, strawberries or grapes, marketing meeting or finance meeting.
Yet so many of us struggle to make decisions that we can feel confident about.
From a psychological perspective, your decisions are formed from opinions and actions through mental processes which are influenced by biases, reasons, emotions and memories. Essentially, the experiences you have had in life will become the lens at which you make decisions, whether personally or professionally.
You can only make excellent decisions when you think critically, while looking for all potential sources of information with an open mind. Facts, rather than just intuition, can positively influence your business decisions.
Have you ever made a really poor decision, like one that you know deep down is a bad idea but still go through with it anyway?
It might not be an accident. Psychologists are coming to understand that there are certain psychological reasons behind poor decision-making, and they’re not always what we’d expect.
There are a number of psychological reasons humans make poor decisions, from alcohol consumption to not wearing a seatbelt or engaging in a fight:
Being too optimistic
There is a natural tendency to be overly optimistic about deciding, and you’re no exception. This may be because of our inherent belief that bad things happen to others, but not us. Tali Sharot, Professor of Cognitive Neuroscience and author of the Optimism Bias, says that this is the “optimism bias, or our tendency to overestimate the likelihood of experiencing good events while underestimating the likelihood of experiencing terrible events.”
Analysis paralysis
This is an inability to decide because of overthinking a problem. The reason you make poor decisions sometimes may be because you take too much time to analyse the problem. Instead of moving on with the decision, you rather get caught up in the analysis loop, especially when there are several alternatives to consider or if the available parameters are too vague. This will cause you to miss most relevant opportunities.
Emotions
Your mood or emotions sometimes strongly influence the type of decisions you make. Resist the temptation of making key decisions when you’re angry or emotionally keyed up. You’re more likely to make a wrong decision when you’re extremely happy, sad, anxious, or intimidated.
Decision fatigue
The reason you make a lot of poor decisions may be because of repeated exertion of your brain. Ensure that you make most of the important decisions of your life when you have higher energy levels.
For every decision you make, you will definitely live to see the consequence, beneficial or detrimental. This isn’t to say that a detrimental consequence is the end of the world, as there are always lessons to be taken away from every situation, but there are opportunities to make smarter decisions that lead to more positive outcomes.
We all want to make wise decisions, especially for our business, but it can cause a lot of anxiety. You may stress out wondering if this is the best thing or if something else might work better. You may doubt yourself and lose confidence, which then leads to a half-hearted effort to move forward with your decision - and your business and confidence suffers in the process.
Whether you are an entrepreneur deciding how to spend your time this week or a manager deciding which candidate to offer a new role to or a Business Leader deciding which goals to focus on in the next quarter, there are ways to make smart business decisions that you can feel good about:
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Without knowing every aspect of your business, you could be unaware of important information that could make a difference when it comes to making a decision.
Speaking to your customers, staff, if any, and suppliers will give you great insight into how your business operates, is perceived and any areas where improvements can be made.
Avoid relying solely on business reports, as ultimately, it’s the people who will influence future reports, so learning from them is vital.
You do not have to jump straight into the conversation. Give yourself some time by scheduling the conversation for another time, so you have enough time to prepare.
One aspect of the conversation you can control are the issues you choose to address.
Get clarity on these by identifying what you feel the issues are and consider all aspects of your concerns.
Try to find the heart of the issues, so you don't get lost during the conversation. A good analysis can save you time and effort later.
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It’s tough to resolve challenges when you don’t know exactly what they are and the impact they are having on your business.
For example, if profits are down, what is the reason behind this? Is it because your customer service quality has decreased and reviews are down? Or is it because you stopped running ads to save money and are not getting enough leads?
Clarifying the real issue will help you make smarter, more informed, decisions.
Avoid allowing your emotions to make your decision. The more emotionally charged you are, the more difficult it is to stay focused on the challenges you are facing.
It’s important to remain calm and level-headed.
If you feel very emotional, walk away temporarily and make the decision when you can respond wisely, instead of just reacting based on how you feel at the moment.
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Specify when the decision needs to be made. In most cases, any decision is better than none at all.
The amount of time lost through indecision prevents you from completing other work and attending to other priorities. Making a decision will allow you to determine whether it worked out in your favour or not, rather than pondering how it will turn out.
Gather pertinent information and then make your best decision based on those facts by your deadline.
Your values and principles are important, so keep them in mind when making a decision.
Anything that can potentially conflict with your values, or the values of your business, are likely to have a detrimental effect on you and your brand, even if you increase profits.
For each option you are considering, ask yourself if it supports your values.
Will you be able to live with the consequences of choosing that option?
There is always another way, so find one that aligns so that you can have a clear conscience.
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Even though you may be the boss, it’s important to consider other people's viewpoints, especially if the decision will affect them.
Your colleagues, network, accountability group etc. may offer a different option or insight that you may not have thought of.
Consider others who have been in similar situations that may be able to explain their challenges, decisions and consequences, which you can learn from and apply what might work for you.
Decision making can be stressful and increase your anxiety.
Trying to be clearheaded when stressed may cause you to make decisions from a place of frustration.
Sometimes a short break away from everything is all you need to feel better and come at the issue with a fresh perspective.
Image Source: krakenimages (Unsplash)
You don’t have to only have a plan A when it comes to business decisions.
It is always good to have a plan B, or even a plan C. This doesn’t indicate a lack of confidence in the decision you have made, but allows you to consider various solutions to the same problem.
If one plan doesn’t work out as well as you had hoped, having multiple plans will allow you to go right into a new one without further procrastination around decision making.
We all make mistakes. It’s just part of business. Realising that mistakes are not failure will allow you to revisit the challenge, the decision and how it was executed in order to see why it didn’t work.
It may have been the right decision, but due to unexpected circumstances outside your control, it didn’t have the impact you wanted.
It may have been the wrong decision, but it gave you insight into your decision-making process that will help you make smarter decisions moving forward.
If you are open to learning from these mistakes, you’ll be able to adapt wisely for the future.
Decision making is a skill that can be improved over time. It won’t happen the more you put off making decisions or make decisions from an anxious or emotionally charged frame of mind. Put these tips into practice in your business and enjoy your newfound confidence in your smart business decisions:
Decision making can be challenging. No one wants to be wrong. Although it is impossible to control the outcome of any decision, it is possible to influence a positive one based on a number of factors that are in your control.
By adopting the tips from this blog, you will begin to improve your decision-making skills, be more confident, be less anxious and be happier with the consequences.
Regardless of the business decisions you need to make, gaining clarity on the exact challenges you are facing will give you the best chance at making a decision that not only resolves the problem, but also gives you a deeper understanding of your business and the people who help to make it work.
Amarkai Group offers a variety of wellbeing workshops and organisational coaching that focus on improving critical thinking skills, which are essential for effective decision making.
We focus on helping you to improve the critical thinking skills and methods used to solve day-to-day and strategic problems, whilst boosting confidence amongst your staff.
Decide to become a high performing organisation. Contact us today to learn more about coaching or workshops to improve communication in your organisation.
“Anthea presents a lot of sound information for creating the business you want. She emphasizes that our own transformation is what is needed to move forward and that we create what we want-master of our business and our life. We create what we choose. She also challenges participants to get into action-don't keep waiting for amazing to come to you-create it!”
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